Leasemedica was born from the collaboration among professionals and Italian companies operating in the aesthetic medicine sector to spread the knowledge and the utilization of cutting edge technologies and of the most innovative products on the market. Paolo Lamanna, former Barclays Bank executive, graduated in International trade, is Leasemedica managing director since 2009. From 2005 to 2008, he acted as president and associate of the American branch of Promoitalia group in Los Angeles first and subsequently in New York, managing the distribution of innovative technologies, aesthetic medicine and plastic surgery products. His deep knowledge of international markets, primarily the USA one, but also Asia and Middle East markets, allowed him to build contacts with the primary manufacturing companies and international research centres and therefore to directly check most of the technologies and the products available on the market.